Media & Events

News and Updates from Panache.

Groundbreaking Ceremony of Yerico Manufacturing

Today marks a significant milestone for Panache Development and Construction, Inc. as we celebrate 34 years of serving Central Texas. In commemoration of this momentous occasion, we are thrilled to announce the groundbreaking of Yerico Manufacturing. This project embodies our commitment to excellence and innovation in the construction and real estate development industry. We look forward to continuing our legacy of building the future of Central Texas.

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May 21 - City Council Meeting

The City of Austin City Council reviews changes proposed for TECH 3443. Council voted 10-0-1 to grant the increased heights and other changes.

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Planning Commission Meeting

Planning Commission Meeting for PDA approval on January 14, 2020.

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Austin Life Sciences Sector

Plans for Massive Project in Austin, Texas, Show Ambition Perseveres in Pandemic

Marissa Luck, CoStar News

An ambitious mixed-use project that could reshape the skyline in the eastern part of Austin, Texas, is expected to move forward under new owners, signaling that the pandemic hasn’t stopped massive plans that include office towers.

The 109-acre former Motorola campus could eventually encompass up to 4.5 million square feet of commercial space totaling more than $1 billion of development, according to RIC Austin, an entity tied to the new owners that recently bought the property at 3443 Ed Bluestein Blvd.

We’re on it

Texas GHS

The Texas Global Health Security Innovation Consortium (TEXGHS) has taken off, launching a unique initiative to fight COVID-19 and be prepared for tomorrow’s challenges. Attracting proven professionals in technology, healthcare and health security, TEXGHS has built an ecosystem of volunteers compromising a dream team of funders and innovators. Consortium leaders in academia, as well as in the public and private sectors, have joined forces with entrepreneurs, venture capitalists, engineers, doctors and scientists to discover, create, test and finance solutions with the capabilities to free us all from the “scourge of infectious disease.”

Bringing together these heavy hitters and encouraging them to meld their vast global networks of expertise and experience to unearth sustainable responses to the multiple threats of COVID-19 was in itself an innovation: a serious straightforward plan for collaboration that’s already produced results. Short months after its March 2020 inception, a group of TEXGHS partners unveiled their virus combatting answer. It’s a fix that could reopen the economy.

Y’all can feel it coming in the air tonight, ozone.

A local consortium is already turning results in the fight against COVID-19 months after its inception.

The Texas Global Health Security Innovation Consortium, organized by the Austin Technology Incubator, made a collaboration of companies possible to conduct a demonstration at a local company.

“We wanted to have a solution that was going to be usable over and over again that would work within the culture of commercial building industry and be effective,” Panache Development & Construction president Adam Zarafshani said.

The company assembled Texas Air Industries and others to solve a problem they had: COVID-19.

Shahram Shafie, an Austin technology entrepreneur with Texas Air Industries, and other engineers demonstrated an ozone disinfecting system Wednesday afternoon at Panache’s main office in east Austin.

Panache essentially agreed to become the guinea pig for the new technology. Texas Air Industries engineered and designed the system’s hardware. It utilizes ozone, a natural antioxidant with a density greater than air. Ozone kills bacteria, fungi and viruses including COVID-19.

The gas is used by airlines and hospitals, but Texas Air Industries is focusing on commercial buildings, which in turn will allow companies’ employees to keep working at their physical offices.

“The reality is, the office buildings, even as I speak with you today, even office buildings with all tenants in them, most of the people are not there. Very few people go in and out of the building. They don’t feel comfortable, they don’t feel safe,” Zarafshani said. “We wanted to address that concern.”

Industrial Genetics is helping with development. They provided the testing and verification during the demonstration, which is able to show the ozone gas’ effect on the bacteria. They did not use COVID-19, but rather Escherichia coli and Escherichia virus MS2, which the company states are safe for testing.

“If they can kill this virus, they can kill coronavirus,” Founder David Sprague said.

Sprague’s team set up Petri dishes with measured amounts of viruses around different workspaces at Panache. Test strips accompanied the dishes to show ozone exposure. Then, Texas Air Industries pumped ozone gas into those selected rooms. A light attached to a gas transmitter showed red or green depending on if ozone concentrations were safe for attendees to enter or not. Afterward, Industrial Genetics gathered the dishes to take back to their lab and test for DNA degradation.

The disinfecting system implements ozone gas into pre-existing and new HVAC systems, being able to disinfect an entire building on a daily basis.

Texas Air Industries already has one customer: Tech 3443, a property management company located in Austin. Their building is being constructed with the system installed.

However, purchasing and installing a system is a little tricky. A candidate must conduct an engineering study of its current HVAC system. If it’s a good fit, then a company can go ahead and purchase it. After installation, the company must maintain the disinfection system once a year to calibrate the sensors and change the filter material.

Representatives from global commercial building investments, management, and large local architecture firms attended the demo. Invitees were limited to manage social distancing.

If you’re a company interested in purchasing the ozone disinfecting system, you can contact Texas Air Industries. Systems cost roughly $40,000 for a 20,000 square-foot building.

“I think for the future I am excited about the potential of what ozone can do for businesses,” Sprague said. “My whole push, this entire time we’ve been through this whole COVID experience, has been from a perspective of keeping businesses operating, because right now we have a couple of wide ranges of responses: we have people who don’t think it’s real, and then you have people like me who tends to stay home a lot, and I think that there’s maybe a middle ground with more data that you can find a happy medium, and my goal is to keep businesses functioning.”

UT Austin and Partners Support Innovators Fighting COVID-19 With Launch of New Consortium

UT News

A collaborative group of more than 50 organizations in the academic, public and private sectors has formed the Texas Global Health Security Innovation Consortium (TEXGHS). Organized by Austin Technology Incubator (ATI) at The University of Texas at Austin, the consortium will coordinate efforts to mitigate the effects of COVID-19 and future pandemics by supporting innovators working toward pandemic readiness, response, recovery and resiliency.

Howdy, Tesla! The Austin Chamber’s Opportunity Austin welcomes Tesla's newest Gigafactory to the region

Austin Chamber

The new Tesla Gigafactory, set to be located in eastern Travis County, will be one of the world’s largest and most advanced automotive plants and will bring an estimated $1 billion in capital investment to the region.

“Our community has the strong desire to ensure everyone in our region has opportunities to grow, opportunities to achieve success, and opportunities to provide a better future for their children,” said Opportunity Austin Chair Gary Farmer. “Tesla’s decision to locate its newest Gigafactory in Austin will expand and enhance our innovative culture while also providing new and exciting career opportunities for all segments of our Central Texas workforce. The company’s pioneering spirit and advanced manufacturing technologies will be instrumental in our region’s economic recovery and our sustainable growth for the longer term.”

Austin again tops the list: 125 Best Places to Live in the U.S. Austin is #1.

U.S. News & World Report

U.S. News analyzed the 125 most populous metro areas to find the best places to live. To make the top of the list, a place had to have good value, be a desirable place to live, have a strong job market and a high quality of life.

Known as the Live Music Capital of the World, Austin houses many establishments where residents can enjoy good tunes. Those who are looking for a great dining experience will enjoy Austin’s bustling culinary scene, featuring an endless array of food trucks and high-quality, esteemed restaurants.

Tesla would fuel housing development in far East Austin.

Erin Edgemon - Austin Business Journal

While thousands of houses and apartments are already planned for far East Austin, Tesla would put the gas on development from State Highway 130 to Bastrop. What builders have long called “one of the best kept secrets in the city” is now attracting attention from companies around the country and world.

Austin City Council approves rule changes for Old Motorola Site

Austin Monitor & the City of Austin

Original video and transcript available at:

Last week City Council gave preliminary approval for a number of changes to an existing land development agreement at the site of the old Motorola chip fabrication facility at 3443 Ed Bluestein Blvd., giving area residents hope for much-needed jobs on the huge property.

After hearing glowing recommendations for the developer, Adam Zarafshani, and promises that the project will mean more jobs for the area, Council voted 10-0-1 to grant the increased heights and other changes, with Council Member Alison Alter abstaining.

On May 21, Council Member Natasha Harper-Madison made the motion to approve the requested changes to the development regulations for the property and spoke in glowing terms of the benefits of the project. She told her colleagues,

“When you finally get something that you think your area needed, it’s exciting. It’s not every day that you see a landmark project like this that has overwhelming support from the neighborhood residents.”

She continued,

“This project has a potential to generate jobs, community activity, where we need it the most in our eastern crescent. It also sits along the Southern Walnut Creek Trail with the all-weather trail … and it can help provide the kind of activity we really need to see to set the Green Line up for success,”

Referring to the proposed commuter rail line that would connect downtown to Colony Park and points beyond.

Construction News, Ltd. Feature

By Construction News, Ltd.

“When Panache Development & Construction CEO Adam Zarafshani learned about COVID-19, he immediately identified ways to keep his own team safe, and then focused on how his company could help the community.

Panache is working with officials to convert buildings to assist in the crisis, and even offered up a building in one of Panache’s developments for the price of a dollar. Panache mobilized electricians, carpenters, and plumbers to be ready to assist as well. Also, in a joint initiative with Dell Medical School – UT Austin, Panache began formulating and bottling hand sanitizers to donate to first responders.”

Our COVID-19 Relief Efforts

By Panache USA


Panache, developer of TECH 3443 in Austin, TX, is diligently working with officials to convert buildings to assist in the COVID-19 crisis. We’re very proud and thankful of all who are helping!

Our CEO, Adam Zarafshani, has been meeting with local and state officials in a joint effort to combat COVID-19.

We want to extend our gratitude to our partners in this endeavor who have given their time and use of their resources to make this happen. We want to thank Joe LaRocca of Corgan Inc., and his team, and Anthony Martin of Trane, and his team, who have tirelessly worked on this project alongside our development team. It is times like these that you are grateful to work with a professional group of people like this.

Latest updates on COVID-19

By Panache USA | Sources cited from CDC

Preserving the health and safety of our team in the face of COVID-19 is our top priority, and we wanted to provide our stakeholders with information to help prevent the spread of the illness, and protect themselves.

We are monitoring daily updates from the City of Austin, State of Texas and the CDC, and acting in accordance with evolving best practices and recommendations. As we continue our regular operations, we would like to provide you with vital information regarding COVID-19.

Download Employee Guidelines [.pdf]
Download Cleaning Guidelines [.pdf]

Planning Commission supports request for 400-foot buildings in East Austin

By Jessi Deveryns | Austin Monitor

There are not many places in the city where buildings tower 400 feet into the sky. However, there is a chance that the areas of Austin where these skyscrapers are permitted are about to expand.

In a 9-0-1 vote, the Planning Commission recommended the approval of a planned development area combining district on the site of the old Freescale/Motorola Campus at 3443 Ed Bluestein Blvd. Under the proposed development plan, five buildings fronting U.S. Highway 183 will be built up to 400 feet in height.

Journal Profile: Shawna Sieck, a self-starter who illuminates Austin's construction boom

By Erin Edgemon | Austin Business Journal

Shawna Sieck is the owner of Legacy Lighting, one of our local partners.

In our regular Journal Profiles, we introduce readers to an important person on the Central Texas business scene. This week it’s Shawna Sieck, a fifth-generation Austinite who has a family connection to President LBJ and a burning desire to fire off emails at 4 a.m. Find out why her company, Legacy Lighting, is a critical one in real estate

Planning Commission Meeting

Watch our latest Austin Planning Commission meeting video here.

 In an unprecedented vote, Panache’s 109-acre mixed-use development in up-and-coming East Austin was unanimously approved for building heights of 400’ – the tallest building approval outside of downtown Austin!

ULI Austin: Renewable Energy in Real Estate Panel

Bloomberg’s New Energy Outlook predicts that “wind and solar are set to surge to 50 percent of world generation by 2050.” Renewable energy offers real estate developers the opportunity to lower operating expenses and boost revenue by reducing, or in some cases, even eliminating utility expenditures.

The September breakfast explored current trends and technologies in the energy sector and how renewable energies may offer advantages for Texas development. Panelists, including our CEO Adam Zarafshani, shared the newest funding mechanisms, discussed implementation practices and provided a glimpse into what the future holds for renewable energies in the real estate industry.

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